Wayy.ai has launched an AI-powered sales platform designed to automate LinkedIn prospecting for solopreneurs and small businesses, backed by a $2 million pre-seed funding round led by 0 to 1 Ventures and including strategic angel investor Tunç Yalgin, an early backer of founder Leo Popov’s previous venture, TrueCare24.
The platform targets founders and small business owners without dedicated sales teams, aiming to automate one of the most time-consuming parts of customer acquisition. Its launch adds to a growing wave of AI tools that are moving beyond assisting workers to executing complete customer-facing workflows, from first contact through to a booked meeting. For solopreneurs juggling product development alongside sales, this shift highlights how much of the sales process can now run without a dedicated hire.
Automating LinkedIn prospecting
Wayy positions itself as an "AI co-founder" rather than another AI assistant, built to run the sales workflow a solopreneur would otherwise handle alone. According to Wayy's website, after learning about a user's business, the platform builds a target customer profile, ranks potential leads based on how well they match that profile and relevant buying signals, then builds targeted prospect lists. Like many modern AI agents, Wayy relies on business context and prospect information to personalise outreach rather than following fixed scripts.
Once prospects are identified, Wayy drafts personalised LinkedIn outreach and automates follow-up, operating within safeguards designed to reduce the risk of LinkedIn account restrictions. Rather than treating a growing contact list as the end goal, the platform is built to convert outreach into booked meetings, analysing response rates to refine its targeting and messaging. Dr. Aleksei Samarin, Wayy’s CTO and technical co-founder, described how the platform applies lead qualification criteria across large numbers of prospects: “The speed is what changes — the judgment stays the same.”
A wider shift towards autonomous customer acquisition
Wayy’s launch reflects a broader trend across customer operations, where AI is moving beyond assisting employees to executing complete workflows. AI customer support agents are increasingly resolving routine customer enquiries without human intervention, AI marketing platforms can generate, optimise and test campaigns with minimal human input, and sales prospecting tools such as Wayy identify, contact and qualify leads with minimal oversight. These systems depend on timely, connected customer and prospect data to make decisions, rather than simply generating content.
For founders and small businesses, this is lowering the barrier to functions that once required dedicated staff. Recent Stripe data, reported by the Wall Street Journal, suggests AI is making solo entrepreneurship more viable, with a growing number of one-person businesses reaching $1 million or more in annual revenue. While tools such as Wayy do not replace an entire sales team, they are beginning to automate many of the prospecting and outreach activities that have traditionally been handled by sales development representatives.
Popov said the platform is intended to support entrepreneurs who have the expertise to build businesses but lack the resources of a larger team: "These are talented, motivated people who have the skills to build something real — but they're doing it alone, with limited budgets and no co-founder to lean on."
What it means for customer operations
Unlike AI sales platforms such as Artisan and 11x, which primarily target B2B sales teams in larger organisations, Wayy is aimed squarely at solopreneurs and micro businesses. Its focus on LinkedIn prospecting and outreach, rather than a broader multichannel sales platform, reflects that positioning. For founders without an established customer base or dedicated sales resource, LinkedIn remains one of the most important channels for finding and engaging potential customers.
Wayy's immediate focus may be LinkedIn prospecting, but its significance extends beyond a single platform. As AI takes on more of the repetitive work involved in finding, qualifying and engaging prospects, solo founders are gaining access to capabilities that were once practical only for organisations with dedicated sales teams. While tools such as Wayy are unlikely to replace sales professionals, they illustrate how AI is steadily lowering the barriers to customer acquisition for the next generation of entrepreneurs.