Editorial Policy

Last updated: April 2026

At CX AI News, our mission is to deliver accurate, impartial and insightful reporting on customer experience (CX), artificial intelligence, CRM, contact centres, and the wider customer technology ecosystem.

We are committed to earning and maintaining the trust of our readers through transparency, fairness, and rigorous editorial standards.

1. Our Editorial Principles

Accuracy

We fact-check all material before publication. All claims, statistics, and quotes must be verifiable through credible sources such as company reports, academic research, regulatory filings, or direct interview material.

Independence

We maintain strict separation between editorial content and commercial interests.
Advertisers, sponsors, and partners do not influence our reporting, story selection, or analysis.

Fairness & Balance

We strive to present information in context and represent all sides of an issue fairly.
If we criticise a company, product or practice, we provide an opportunity for response when appropriate.

Transparency

Conflicts of interest — including financial interests, advisory roles, consulting, investments or close relationships — must be disclosed clearly within the article.

2. Sourcing Standards

Use of Sources

We rely on:

• Direct interviews

• Official company announcements

• Verified press releases

• Regulatory documents

• Peer-reviewed research

• Credible industry analysis

Anonymous sources may be used only when:

• They provide information of clear public interest, and

• Their identity needs protection, and

• The editor has verified the source’s credibility.

AI-Generated Content

We may use AI tools for research, drafting or transcription.

All published material is reviewed, verified and edited by a human editor before publication.AI must not be used to generate fabricated quotes, statistics or false information.

3. Corrections & Updates

We correct errors promptly and transparently.

• Minor updates are added within the article.

• Corrections to factual errors are clearly labelled at the bottom of the article.

• Substantial updates (e.g. new statements, changed context, policy changes) will include a formal correction note.

Readers can request corrections by contacting [email protected].

Find out more on our corrections page.

4. Sponsored Content & Advertising

Sponsored Articles

Sponsored content is clearly labelled as “Sponsored”, “Advertiser Content” or “Partner Content”.

Sponsored material:

• Is created in collaboration with partners

• Does not influence newsroom decisions

• Will never be disguised as editorial reporting

Affiliate Links

Where affiliate links are used, they are disclosed within the article.

Editorial decisions are made independently of affiliate revenue.

5. Ethical Standards

No Plagiarism

All content must be original. If we reference another publication, we credit them explicitly.

Respect for Individuals & Organisations

We do not publish material that is defamatory, discriminatory or intrusive unless there is clear public interest.

Use of Images & Media

We use images only when we have rights or when they fall under accepted licensing terms.

6. Diversity & Inclusion

CX AI News is committed to:

• Representing diverse voices in the industry

• Showcasing a range of global perspectives

• Avoiding biased language or framing

• Ensuring equal treatment across gender, ethnicity, geography and background

7. Reader Engagement & Feedback

We welcome reader feedback, story ideas and tip-offs.

You can contact us at:

• [email protected] (general enquiries)

• [email protected] (tips & submissions)

• [email protected] (support)

We aim to respond to all reasonable requests and queries.

8. Amendments to This Editorial Policy

We may update this policy to reflect new standards, regulatory requirements or editorial practices.

Significant changes will be noted with a revision date at the top of the page.