Customer Intelligence
Customer intelligence focuses on using data and AI to better understand customer behaviour, preferences, and journeys. Explore insights on personalisation, voice of the customer (VoC), journey analytics, and how AI is enabling more predictive, data-driven customer experience strategies.
AI Strategy
+12
May 21, 2026
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4 min read
How CMOs and CX Leaders Should Work Together on AI
As AI spans the full customer lifecycle, the traditional divide between marketing and customer experience is becoming increasingly difficult to sustain
AI Strategy
+10
May 20, 2026
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4 min read
10 Steve Jobs Principles Applied to Modern CX
These principles, designed for sales, have a lot to offer CX strategists as well
AI Strategy
+16
May 13, 2026
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2 min read
SAP Unveils the Autonomous Enterprise at Sapphire 2026
From a unified AI platform to voice-enabled agents and a €100 million adoption fund, SAP sets out its most ambitious vision yet for AI-run business operations
AI Strategy
+13
May 12, 2026
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4 min read
How to Prepare Customer Data for AI in Customer Experience
Customer data is the foundation of CX AI success. Learn how to clean, structure and unify customer data before deploying AI
AI Strategy
+11
May 11, 2026
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2 min read
AI Will Handle More Than a Third of Marketing Work by 2028, Gartner Finds
New research from Gartner reveals the scale of AI's advance into marketing and how best to approach the transformation
AI Strategy
+11
May 8, 2026
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2 min read
Google Cloud Deepens Retail AI Push with OTB Group Virtual Try-On Launch
How Google Cloud is building the infrastructure for personalised commerce, one partnership at a time
