Insights & Research
Insights and research on customer experience and AI, including industry trends, benchmarks, reports, and data-driven analysis. Explore how organisations are using AI in customer experience, customer service, and contact centres, backed by real data, case studies, and market insights.
AI Strategy
+10
Jul 3, 2026
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2 min read
Gartner Warns Legacy SaaS Market Share Will Be "Cannibalized" by AI Agents
Gartner predicts that up to $234 billion of enterprise application software spending could be exposed to "agentic arbitrage" by 2030, as AI agents increasingly become the primary interface between users and enterprise applications
AI Strategy
+11
May 28, 2026
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3 min read
AI Complexity Adds More Work Than it Removes, Freshworks Research Finds
A new survey of 12,000 IT leaders finds UK businesses lose £11.7bn annually to AI complexity, as output quality problems and governance gaps erode the productivity promise
AI Strategy
+11
May 26, 2026
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2 min read
Gartner: One-Size Governance Will Kill Your AI Agent Programme
New research warns that applying uniform controls across all AI agents is a leading cause of enterprise failure
AI Strategy
+10
May 19, 2026
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2 min read
Gartner: Global AI Spend to Rise 47% but Enterprises Still Holding Back
New Gartner figures confirm surging investment, but evidence of measurable returns for businesses remains uncertain
AI Strategy
+11
May 18, 2026
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2 min read
Sinch Finds 73% Rolled Back AI Customer Agents as Governance Realities Hit Home
New research from Sinch points to a governance crisis in CX AI, with infrastructure problems at the root
AI Strategy
+11
May 11, 2026
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2 min read
AI Will Handle More Than a Third of Marketing Work by 2028, Gartner Finds
New research from Gartner reveals the scale of AI's advance into marketing and how best to approach the transformation
