Voice of the Customer

Capturing and analysing customer feedback to inform experience improvements

+11

Jul 23, 2026

•

5 min read

What is Voice of the Customer (VoC) in the Age of AI?

How AI is transforming customer feedback into continuous customer intelligence and real-time action

James Stephen

Voice of the Customer

Sprinklr Expands VoC Ambitions with AI Search Insights and Real-Time Action Capabilities

Jul 17, 2026

•

2 min read

Sprinklr Expands VoC Ambitions with AI Search Insights and Real-Time Action Capabilities

The Summer '26 Release adds AI search monitoring, trend analysis and new execution capabilities as Sprinklr continues to expand its view of what Voice of the Customer should encompass

James Stephen

Voice of the Customer

+12

How AI Identifies Customer Friction Before Customers Complain

Jul 7, 2026

•

5 min read

How AI Identifies Customer Friction Before Customers Complain

How AI analyses customer behaviour, conversations and journeys to detect emerging problems before they damage loyalty or drive customers away

James Stephen

Voice of the Customer

+14

How AI Impacts Customer Retention and Churn

Jun 2, 2026

•

5 min read

How AI Impacts Customer Retention and Churn

Why most businesses are losing customers they think they're keeping and how AI changes that

James Stephen

Voice of the Customer

+11

Sprinklr Buys ViralMoment to Close the VoC Blind Spot in Video

May 29, 2026

•

2 min read

Sprinklr Buys ViralMoment to Close the VoC Blind Spot in Video

Brands are losing signal as customer sentiment shifts to short-form video, while most listening tools are still reading text

James Stephen

Voice of the Customer

+10

Observe.AI Launches Companion Agent to Support Human Agents in Real Time

May 14, 2026

•

2 min read

Observe.AI Launches Companion Agent to Support Human Agents in Real Time

The new Companion Agent brings context-aware support to frontline teams across the full interaction lifecycle

James Stephen

Voice of the Customer

What is Voice of the Customer (VoC) in the Age of AI?

Sprinklr Expands VoC Ambitions with AI Search Insights and Real-Time Action Capabilities

How AI Identifies Customer Friction Before Customers Complain

How AI Impacts Customer Retention and Churn

Sprinklr Buys ViralMoment to Close the VoC Blind Spot in Video

Observe.AI Launches Companion Agent to Support Human Agents in Real Time

Subscribe to our free weekly newsletter!