Personalisation
Tailoring customer experiences using data, AI, and behavioural insights
AI Strategy
+10
Jun 8, 2026
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3 min read
Salesforce Showcases Agentforce Vision at the FIFA World Cup
The partnership puts agentic AI at the centre of one of the world's most complex customer experience environments
AI Strategy
+12
May 21, 2026
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4 min read
How CMOs and CX Leaders Should Work Together on AI
As AI spans the full customer lifecycle, the traditional divide between marketing and customer experience is becoming increasingly difficult to sustain
AI Strategy
+11
May 11, 2026
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2 min read
AI Will Handle More Than a Third of Marketing Work by 2028, Gartner Finds
New research from Gartner reveals the scale of AI's advance into marketing and how best to approach the transformation
AI Strategy
+11
May 8, 2026
•
2 min read
Google Cloud Deepens Retail AI Push with OTB Group Virtual Try-On Launch
How Google Cloud is building the infrastructure for personalised commerce, one partnership at a time
