Generative AI
Applications of generative AI shaping customer interactions, content, and experiences
AI Strategy
+12
Jul 31, 2026
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5 min read
AI Decisioning Explained: How AI Makes Customer Decisions in Real Time
Why real-time decision engines are becoming the new competitive edge in customer experience
AI Strategy
+12
Jul 30, 2026
•
3 min read
Microsoft's Results Suggest AI Investment is Paying Off
Strong growth in Azure and Microsoft 365 Copilot demonstrate enterprise customers are increasingly willing to pay for AI, easing concerns about the scale of Microsoft's infrastructure spending
AI Strategy
+14
Jul 27, 2026
•
6 min read
Context Engineering for Customer Experience Explained
Enterprise AI is entering a new phase where success hinges on giving AI a better understanding of customers, business processes and operational knowledge
AI Strategy
+10
Jun 15, 2026
•
3 min read
Why Customer Experience Needs a Reasoning Layer, Not Just Automation
Guest article by Martijn Gribnau, Chief Customer Success Officer at Quant
AI Strategy
+12
May 27, 2026
•
2 min read
Fujitsu Powers Shift Towards Self-Improving Systems with Anthropic Partnership
Fujitsu’s latest AI announcements suggest enterprise AI is evolving beyond static copilots towards adaptive systems designed to continuously learn, optimise workflows, and operate safely at scale
AI Strategy
+11
May 27, 2026
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3 min read
Capacity Launches AI Analytics Assistant as Conversational Interfaces Replace the Dashboard
A new conversational analytics feature from the CX automation platform reflects a broader movement in how enterprise data is accessed and understood
AI Strategy
+16
May 13, 2026
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2 min read
SAP Unveils the Autonomous Enterprise at Sapphire 2026
From a unified AI platform to voice-enabled agents and a €100 million adoption fund, SAP sets out its most ambitious vision yet for AI-run business operations
AI Strategy
+14
May 12, 2026
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2 min read
Salesforce Summer '26 Release: From Multi-Agent Orchestration to AI Collections
Available 15 June, the Summer '26 update charts Salesforce's path to the agentic enterprise
AI Strategy
+11
May 11, 2026
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2 min read
AI Will Handle More Than a Third of Marketing Work by 2028, Gartner Finds
New research from Gartner reveals the scale of AI's advance into marketing and how best to approach the transformation
