Digital Transformation
Organisational change driven by digital technologies, including AI and automation
AI Strategy
+12
Jul 30, 2026
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3 min read
Microsoft's Results Suggest AI Investment is Paying Off
Strong growth in Azure and Microsoft 365 Copilot demonstrate enterprise customers are increasingly willing to pay for AI, easing concerns about the scale of Microsoft's infrastructure spending
AI Strategy
+11
Jul 28, 2026
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3 min read
Why OpenAI's Presence Signals New Competition for Customer Operations
As OpenAI, Anthropic and Google move beyond foundation models, customer operations are emerging as one of the first areas where frontier AI companies and established CX platforms increasingly overlap
AI Strategy
+14
Jul 27, 2026
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6 min read
Context Engineering for Customer Experience Explained
Enterprise AI is entering a new phase where success hinges on giving AI a better understanding of customers, business processes and operational knowledge
AI Strategy
+11
Jul 24, 2026
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3 min read
SAP's Latest Results Reinforce Enterprise AI's Shift Towards Business Context
CEO Christian Klein says enterprise AI must be grounded in trusted business data, reflecting a broader industry move beyond generic AI tools.
AI Strategy
+11
Jul 22, 2026
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2 min read
Gallup: AI's Biggest Productivity Gains Come From Workflow Integration
New workplace data shows the biggest productivity gains come from applying AI to specific, repeatable tasks, not just having access to it
AI Strategy
+10
Jul 20, 2026
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4 min read
Enterprise AI is Entering its Measurement Era
Why organisations are moving beyond AI adoption metrics to measuring business outcomes, and what that means for CX leaders
AI Strategy
+11
Jun 22, 2026
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2 min read
Adobe Forms Strategic Partnerships to Accelerate its AI Governance Ambitions
New deals with Accenture, Omnicom, WPP, Anthropic and Microsoft position CX Enterprise as the connective layer for agentic customer experience
AI Strategy
+10
Jun 8, 2026
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3 min read
Salesforce Showcases Agentforce Vision at the FIFA World Cup
The partnership puts agentic AI at the centre of one of the world's most complex customer experience environments
AI Strategy
+12
Jun 2, 2026
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2 min read
Salesforce's Contentful Acquisition Signals New CX AI Infrastructure Layer
The deal suggests that AI agents require structured content infrastructure capable of assembling personalised experiences in real time
AI Strategy
+11
May 28, 2026
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3 min read
AI Complexity Adds More Work Than it Removes, Freshworks Research Finds
A new survey of 12,000 IT leaders finds UK businesses lose £11.7bn annually to AI complexity, as output quality problems and governance gaps erode the productivity promise
AI Strategy
+11
May 26, 2026
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2 min read
Gartner: One-Size Governance Will Kill Your AI Agent Programme
New research warns that applying uniform controls across all AI agents is a leading cause of enterprise failure
AI Strategy
+12
May 25, 2026
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3 min read
"Agents Don't Need Dashboards": Inside Salesforce's Headless Enterprise Bet
Salesforce's Vala Afshar explains the thinking behind its "Headless 360" strategy, pointing to a future where AI agents operate enterprise software directly
AI Strategy
+11
May 22, 2026
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2 min read
Kore.ai's Artemis Signals the Next Enterprise AI Battle: Owning the Agent Layer
As enterprise AI moves from standalone assistants to interconnected agent ecosystems, Kore.ai is staking its claim to be the platform that governs and orchestrates them
AI Strategy
+16
May 13, 2026
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2 min read
SAP Unveils the Autonomous Enterprise at Sapphire 2026
From a unified AI platform to voice-enabled agents and a €100 million adoption fund, SAP sets out its most ambitious vision yet for AI-run business operations
AI Strategy
+13
May 12, 2026
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4 min read
How to Prepare Customer Data for AI in Customer Experience
Customer data is the foundation of CX AI success. Learn how to clean, structure and unify customer data before deploying AI
