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Data and analytics underpin effective customer experience strategies. Learn how organisations are using data pipelines, AI models, and analytics platforms to measure performance, generate insights, and drive continuous improvement across customer experience and service operations.
AI Strategy
+10

Aug 20, 2026
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5 min read
Learn what the Model Context Protocol (MCP) is, how it connects AI with enterprise systems and why it could become a foundational technology for AI-powered customer experience

AI Strategy
+11

May 27, 2026
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3 min read
A new conversational analytics feature from the CX automation platform reflects a broader movement in how enterprise data is accessed and understood

AI Strategy
+16

May 13, 2026
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2 min read
From a unified AI platform to voice-enabled agents and a €100 million adoption fund, SAP sets out its most ambitious vision yet for AI-run business operations

AI Strategy
+13

May 12, 2026
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4 min read
Customer data is the foundation of CX AI success. Learn how to clean, structure and unify customer data before deploying AI

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