Customer Data Platform
Platforms that unify customer data to enable personalisation and activation
AI Strategy
+15
Sep 1, 2026
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2 min read
Tealium Pushes AI Agents Beyond Data Access to Platform Configuration
New MCP capabilities give AI systems access to governed customer context while allowing users to configure parts of Tealium's platform through natural language
AI Strategy
+10
Aug 21, 2026
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2 min read
Salesforce is Turning the Headless Enterprise Into Platform-Wide Infrastructure
Salesforce is expanding Headless 360 across its platform, giving AI agents governed access to customer data, workflows and business capabilities without requiring them to operate inside traditional applications
Explainer
+10
Jul 2, 2026
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6 min read
The Single Customer View: Myth or Reality?
Why decades of investment still haven't delivered a complete customer picture, and how AI is redefining what "understanding the customer" actually means
AI Strategy
+10
Jun 8, 2026
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3 min read
Salesforce Showcases Agentforce Vision at the FIFA World Cup
The partnership puts agentic AI at the centre of one of the world's most complex customer experience environments
AI Strategy
+12
Jun 2, 2026
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2 min read
Salesforce's Contentful Acquisition Signals New CX AI Infrastructure Layer
The deal suggests that AI agents require structured content infrastructure capable of assembling personalised experiences in real time
