Customer Data Platform

Platforms that unify customer data to enable personalisation and activation

AI Strategy

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Salesforce Showcases Agentforce Vision at the FIFA World Cup

Jun 8, 2026

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3 min read

Salesforce Showcases Agentforce Vision at the FIFA World Cup

The partnership puts agentic AI at the centre of one of the world's most complex customer experience environments

James Stephen

AI Strategy

+12

Salesforce's Contentful Acquisition Signals New CX AI Infrastructure Layer

Jun 2, 2026

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2 min read

Salesforce's Contentful Acquisition Signals New CX AI Infrastructure Layer

The deal suggests that AI agents require structured content infrastructure capable of assembling personalised experiences in real time

James Stephen

AI Strategy

Informatica from Salesforce Introduces 'First' Fully Headless Enterprise Data Management Platform

May 22, 2026

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2 min read

Informatica from Salesforce Introduces 'First' Fully Headless Enterprise Data Management Platform

The move is backed by expanded partnerships with Google Cloud, Microsoft, and AWS, as Salesforce doubles down on its argument that you cannot have trusted AI without trusted data

James Stephen

AI Strategy

The Role of Data in CX AI: Why Most Companies Get It Wrong

Apr 27, 2026

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4 min read

The Role of Data in CX AI: Why Most Companies Get It Wrong

Why data quality, integration, and governance determine whether CX AI succeeds or fails

James Stephen

Customer Data Platform

Salesforce Showcases Agentforce Vision at the FIFA World Cup

Salesforce's Contentful Acquisition Signals New CX AI Infrastructure Layer

Informatica from Salesforce Introduces 'First' Fully Headless Enterprise Data Management Platform

The Role of Data in CX AI: Why Most Companies Get It Wrong

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