Customer Data
Collection, management, and activation of customer data across systems and channels
AI Strategy
+15
Sep 1, 2026
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2 min read
Tealium Pushes AI Agents Beyond Data Access to Platform Configuration
New MCP capabilities give AI systems access to governed customer context while allowing users to configure parts of Tealium's platform through natural language
AI Strategy
+11
Aug 24, 2026
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4 min read
What is AI Orchestration? How AI Agents Coordinate Customer Experience
As enterprises stack up agents, tools and data sources, coordinating them effectively is becoming a critical differentiator in AI-driven CX
AI Strategy
+10
Aug 21, 2026
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2 min read
Salesforce is Turning the Headless Enterprise Into Platform-Wide Infrastructure
Salesforce is expanding Headless 360 across its platform, giving AI agents governed access to customer data, workflows and business capabilities without requiring them to operate inside traditional applications
AI Strategy
+10
Aug 20, 2026
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5 min read
MCP (Model Context Protocol) Explained for Customer Experience
Learn what the Model Context Protocol (MCP) is, how it connects AI with enterprise systems and why it could become a foundational technology for AI-powered customer experience
AI Strategy
+11
Aug 19, 2026
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2 min read
Pega Brings AI Governance Into the Customer Engagement Workflow
Pega's latest customer engagement AI capabilities suggest governance is moving closer to the point where AI decisions become customer actions
AI Strategy
+12
Jul 31, 2026
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5 min read
AI Decisioning Explained: How AI Makes Customer Decisions in Real Time
Why real-time decision engines are becoming the new competitive edge in customer experience
AI Strategy
+14
Jul 27, 2026
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6 min read
Context Engineering for Customer Experience Explained
Enterprise AI is entering a new phase where success hinges on giving AI a better understanding of customers, business processes and operational knowledge
AI Strategy
+11
Jul 24, 2026
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3 min read
SAP's Latest Results Reinforce Enterprise AI's Shift Towards Business Context
CEO Christian Klein says enterprise AI must be grounded in trusted business data, reflecting a broader industry move beyond generic AI tools.
AI Strategy
+15
Jul 21, 2026
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4 min read
What is Customer Journey Intelligence? A Complete Guide
How AI connects data from across every channel to reveal, predict and improve the journeys customers actually take
AI Strategy
+10
Jul 8, 2026
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2 min read
Klaviyo Expands Autonomous CRM Vision with AI Agents and Social Customer Intelligence
The company appears to be building an autonomous customer platform fuelled by continuously growing customer context
Explainer
+10
Jul 2, 2026
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6 min read
The Single Customer View: Myth or Reality?
Why decades of investment still haven't delivered a complete customer picture, and how AI is redefining what "understanding the customer" actually means
AI Strategy
+10
Jun 15, 2026
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3 min read
Why Customer Experience Needs a Reasoning Layer, Not Just Automation
Guest article by Martijn Gribnau, Chief Customer Success Officer at Quant
AI Strategy
+10
Jun 8, 2026
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3 min read
Salesforce Showcases Agentforce Vision at the FIFA World Cup
The partnership puts agentic AI at the centre of one of the world's most complex customer experience environments
AI Strategy
+12
Jun 2, 2026
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2 min read
Salesforce's Contentful Acquisition Signals New CX AI Infrastructure Layer
The deal suggests that AI agents require structured content infrastructure capable of assembling personalised experiences in real time
