CRM & MarTech
CRM and marketing technology are central to modern customer experience. Discover how platforms like CRM systems, customer data platforms (CDPs), and marketing automation tools are evolving with AI to improve customer engagement, integration, and lifecycle management.
AI Strategy
+10
Aug 21, 2026
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2 min read
Salesforce is Turning the Headless Enterprise Into Platform-Wide Infrastructure
Salesforce is expanding Headless 360 across its platform, giving AI agents governed access to customer data, workflows and business capabilities without requiring them to operate inside traditional applications
AI Strategy
+11
Aug 19, 2026
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2 min read
Pega Brings AI Governance Into the Customer Engagement Workflow
Pega's latest customer engagement AI capabilities suggest governance is moving closer to the point where AI decisions become customer actions
AI Strategy
+11
Jun 22, 2026
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2 min read
Adobe Forms Strategic Partnerships to Accelerate its AI Governance Ambitions
New deals with Accenture, Omnicom, WPP, Anthropic and Microsoft position CX Enterprise as the connective layer for agentic customer experience
AI Strategy
+12
May 21, 2026
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4 min read
How CMOs and CX Leaders Should Work Together on AI
As AI spans the full customer lifecycle, the traditional divide between marketing and customer experience is becoming increasingly difficult to sustain
AI Strategy
+10
May 15, 2026
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2 min read
Avaya Infinity Brings Contact Centre AI to avatarin's Robots
The partnership marks one of the first deployments of contact centre technology inside physical AI robots
AI Strategy
+11
May 8, 2026
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2 min read
Google Cloud Deepens Retail AI Push with OTB Group Virtual Try-On Launch
How Google Cloud is building the infrastructure for personalised commerce, one partnership at a time
